Client Success Story
We Transformed PriceLabs from 0.7 to 2.5 ROAS
How we rebuilt a chaotic $90K/month Google Ads account into a profitable $180K/month performance engine — achieving 350% ROAS improvement in just 9 months
ROAS
GROWTH IN 9 MONTHS
CTR
Increased IN 3 MONTHS
Cost Reduction
Achieved IN 6 MONTHS
Budget Scaled
Doubled IN 9 MONTHS
The Challenge: A $100K/Month Account in Chaos
What We Found: 7 Critical Issues
- 90+ campaigns running simultaneously with no strategic allocation
- Conversion data inflated 5×— all optimization signals were wrong
- 700+ ad groups preventing machine learning optimization
- 600+ competing bidding strategies fighting each other
- Quality Score of 5 causing higher CPCs and worse ad positions
- ROAS of 0.7 — losing 30 cents on every dollar spent
Our 3-Phase Approach Solution
Stabilization & Structural Reform (Months 1-2)
The Problem: With 90+ campaigns and 600+ competing bidding strategies, the account was too fragmented for algorithms to learn. We needed to restore structural integrity before pursuing growth.
What We Did: Consolidated campaigns from 90+ to 60, eliminated wasteful SKAG structures, improved Quality Scores through ad relevance, and created thematic ad groups with sufficient signal density for machine learning.
5
8
Quality Score
$140K
Monthly Spend
Stable
Account Foundation
Data Intelligence & Value Optimization (Months 3-6)
The Breakthrough: We discovered conversion data was inflated by over 500%. Every optimization decision had been based on false signals. We rebuilt the data foundation completely.
What We Did: Implemented offline conversion tracking from CRM, established GCLID-level attribution, assigned differential values based on customer LTV, shifted to value-based bidding, and optimized 25+ landing pages for conversion.
~20%
Variation
1.3
ROAS Achieved
+30%
Landing Page CVR
Scalable Profitability (Months 7-9)
The Scale: With foundations strong and data accurate, we proved the account could maintain efficiency while doubling spend. ROAS improved even as we scaled — the hallmark of a truly optimized system.
What We Did: Completed campaign consolidation to 40 campaigns, deployed AI Max for incremental discovery, maintained efficiency despite 2-3× CPC increases, and achieved profitable scale at 2× the original budget.
2.5
ROAS Achieved
$180K
Monthly Spend
-45%
Cost Per Signup
The Final Results: From Chaos to Profitability
ROAS
GROWTH IN 9 MONTHS
CTR
Increased IN 3 MONTHS
Cost Reduction
Achieved IN 6 MONTHS
Budget Scaled
Doubled IN 9 MONTHS
Ready to Grow
You are one audit away from knowing exactly what's broken
We'll analyze your current demand gap setup, find every money were being wasted and show you 90 day plan to fix it. no fluff, no pitch deck, just real answers
- No commitment required
- Strategy impact in 30 days
- Senior Strategist - not Junior